You better believe it that I have my calendar marked for October 22, and a list of products ready to go. I am so in love with this collection. The colors are so amazing, and that sleek white packaging is amaze! Don't get me wrong the black packaging is great and all, but the white is modern and cool. So apparently this is a "holiday" collection which is fine and all, but then why the heck launch it in October??? Thats over two months away from Christmas! Insane.